Cookie Policy (UK)
https://proathlete.uk/cookie-policy-uk/
Last updated: 25 November 2025
We use cookies and similar technologies on https://proathlete.uk (the “Website”) to make the site work, improve your experience, analyse how the site is used, and deliver personalised content and advertising.
This Cookie Policy explains what cookies are, which ones we use, and how you can control them. It forms part of our Privacy Statement.
1. What are cookies?
Cookies are small text files that are placed on your device (computer, phone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owner.
2. Types of cookies we use
| Category | Purpose | Examples & Third-Party Providers | Duration |
|---|---|---|---|
| Strictly Necessary | Essential for the Website to function (e.g., log you in, process payments, keep you logged in) | Our own session cookies, Cloudflare security | Session or up to 1 year |
| Performance / Analytics | Understand how visitors use the site so we can improve it (anonymised data) | Google Analytics, Microsoft Clarity | Up to 2 years |
| Functionality | Remember your preferences (e.g., language, profile visibility settings) | Our own preference cookies | Up to 1 year |
| Marketing / Targeting | Show you relevant ads on our site and elsewhere (e.g., retargeting) | Google Ads, Meta Pixel, LinkedIn Insight Tag | Up to 180 days |
3. Specific cookies we use
| Name | Provider | Purpose | Type & Duration |
|---|---|---|---|
| _ga, _gid, _gat | Google Analytics | Analytics & performance | Persistent, 2 years / session |
| _clck, _clsk | Microsoft Clarity | Session replay & heatmaps | Persistent, 1 year |
| _fbp, _fbc | Meta (Facebook) | Advertising & retargeting | Persistent, 90 days |
| li_gc, AnalyticsSyncHistory | Advertising & analytics | Persistent, up to 2 years | |
| cf_clearance, __cf_bm | Cloudflare | Security & bot protection | Session or 30 minutes |
| session_id, auth_token | proathlete.uk | Keep you logged in | Session or up to 1 year |
| cookie_consent | proathlete.uk | Remember your cookie preferences | 1 year |
4. Your choices
When you first visit the Website, you will see a cookie banner that lets you:
- Accept all cookies
- Reject non-essential cookies
- Open settings and choose category-by-category
You can change or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer of the Website.
You can also control cookies via your browser settings (most browsers allow you to block or delete cookies). Note that blocking strictly necessary cookies may stop parts of the site from working.
5. Do Not Track
We currently do not respond to browser “Do Not Track” signals.
6. Updates to this policy
We may update this Cookie Policy from time to time. The new version will be posted here with a revised “Last updated” date.
7. Questions?
If you have any questions about our use of cookies, please contact us at: Email: privacy@proathlete.uk
Thank you for using ProAthlete.uk.
